Who runs this site
Pete Wilcock operates petewilcock.com. For privacy enquiries, email me [at] petewilcock [dot] com. Replace [at] and [dot] with the usual symbols. The address is written this way to discourage basic email scraping.
Analytics and advertising
This site uses Google Analytics 4 to measure visits and see which articles readers use. It also records clicks on the Amazon product links described below, including the article and product identifier. Google may receive information about your browser, device, approximate location and pages visited, and may use cookies or similar technology. See how Google uses information from sites that use its services and Google's Privacy Policy.
Google AdSense shows advertising on this site. Google and its advertising partners may use cookies or similar technology to select and measure ads. Where required, a consent message presents choices about advertising. You can also review Google's advertising controls in My Ad Centre.
We use readership and link-click information to understand which pages are useful and to support the site. Our basis for this measurement is our legitimate interest in running and improving the site, subject to any consent required for cookies or similar technology. Advertising personalisation is subject to the choices offered by Google where applicable.
Amazon links
Some articles include product links to Amazon.co.uk, each marked Ad. They are ordinary links: viewing an article does not load an Amazon product preview. If you follow one, Amazon receives your visit and may use cookies to attribute a qualifying purchase. See Amazon.co.uk's Privacy Notice.
As an Amazon Associate I earn from qualifying purchases.
Choices on this site
The light and dark theme switch saves your choice as theme in your browser's local storage. Clearing this site's stored data removes it. Your browser's settings also let you manage cookies. Where a Google consent message appears, use it to make your advertising choices.
Retention and your rights
Your theme choice stays in your browser until you change it or clear this site's stored data. We use analytics reports while they help us understand readership and the usefulness of article links, and remove or aggregate information when it is no longer needed for that purpose. Google and Amazon describe their own retention practices in the notices linked above.
You can ask us about personal information relating to you, including requests for access, correction, erasure or restriction where those rights apply. You can object to processing based on legitimate interests. If processing depends on your consent, you can withdraw it through the available consent controls. Contact us at the address above.
You can also complain to the Information Commissioner's Office.